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Posts Tagged 'Personalization'

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Building Long-Lasting Business Relationships Through Personalized Financial Services

The industry is witnessing a remarkable shift toward personalization. In a Neklo article, 68% of bank respondents said personalization is essential for their organizations' customer acquisition strategies.  This sentiment is echoed by consumers themselves, as research by Accenture shows that 91% of customers prefer doing business with companies that provide relevant, personalized recommendations.

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