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Posts Tagged 'Niche'

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Leveraging Niche Market Opportunities for Growth

Niche markets are experiencing significant growth as consumers increasingly seek personalized experiences and products tailored to their specific needs. Small businesses are well-positioned to take advantage of this trend by offering targeted solutions that resonate deeply with their audiences. For example, a Deloitte survey found that 80% of consumers prefer brands that provide personalized experiences. Additionally, a 2019 article in the Harvard Business Review reported that 65% of consumers prefer to buy from brands that advocate for sustainability.

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